5 Reasons Why TikTok Is The Current Social Media Giant

What is Tiktok?

If you haven’t heard of TikTok, you should KNOW about it now before it’s too late. Perhaps that’s why you’re here. In fact, Tiktok is already a social media giant. But it’s almost as if.. it’s still in slumber about to be awakened to show the world its wrath (like Godzilla?)

Tiktok is a social media app for both iOS and android. It was originally released for the Chinese market only in 2016, but caught attention worldwide and went viral. The app was officially launched outside of the Chinese market one year later (2017).

In a nutshell, the use of Tiktok is very simple – it allows the user to create short music and catchy lip-sync videos of 3 to 15 seconds. It also has many features which provides users easy editing, animations and video effects.

Why do we think Tiktok has so much potential? Here are 5 reasons why:

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1. Viral Content

Back in the days, Facebook had posts and content that could easily go viral, until they removed organic reach and engagement. Then came Instagram, Twitter, Youtube, and now Tiktok. The potential to go viral on Tiktok is incomparable to the previous social media platforms.

2. Organic Reach

Tiktok’s layout is very similar to Instagram. They offer a lot of intimacy with content producers and their followers. The organic reach for Tiktok is massive and should not be discounted. As more users jump on the platform, it’s exciting to see how this app can adapt in terms of marketing your message to your customers

3. Keeping Up With Millenials

Right now, Tiktok is primarily dominated by millennials. Moving forward, that’s who your customers will be. We need to adapt and keep up with change. If your customers are on Tiktok and you’re still using Facebook – you’ve lost.  Understanding change and moving with trends is how your business can succeed.

4. Sky Is The Limit

Tiktok offers so many in-built tools for allows limitless potential for creativity. Also, it doesn’t feel like a dread playing around and curating “fun” content. This provides a powerful platform for your brandstory and brand messaging.

5. Social Media As Originally Intended

Lastly, and the core of it all, Tiktok brings back the fun of a social media app. The core of social media allows people to connect with one another, share moments and enjoy each other’s company. While it’s still young, it’s exciting to see how far Tiktok will go when it becomes a well-established platform.

However, the age of Facebook, Instagram, Twitter, YouTube and Snapchat are far from over. It took these platforms many years before they became what they are today. They are still used by a majority of the population globally, and it will only get stronger. While changes are bound to happen rapidly, every business should leverage these platforms for the benefits of their business/brand. If there are any questions in relation with social media, we’re more than happy to help. We’re only a click/email/call away.

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